30 Lundbeck Magasinet2008 Magazine 2008 as Managing director one is given targets every year for the short term and for the long term. short-term targets are to create growth and results. But the long-term targets are the most important. riginally, Jes trygved was supposed to work only six months on a project at the lundbeck office in Moscow where a subsidiary was being established. Jess assignment was to compile the business plan for activities in russia. But after a couple of months, it became evident that we needed more than a mere plan, so in March 2004 i became Managing director of lundbeck russia, including the cis countries. that was fine with me, as i wanted to live and work abroad. i have a Msc degree in marketing and joined lundbeck in 2002. i worked in the Business support department for two years with lundbecks subsidiaries in germany, austria and switzerland, as well as with eastern europe. o Funnily enough, that is also the way to survive in business in russia. therefore, i am happy to have a combination of experience from both Western and eastern markets; it is also important to have experience from a developing country. russia is a developing country, with tremendous progress in all areas also in cns. most of the sales representatives are doctors themselves. Difficult for persons with psychiatric disorders there are many psychiatric hospitals in russia, but their reputation is tarnished because they were often used for confining dissidents during the soviet era. times are different now, but life is still difficult for persons with psychiatric disorders in russia. Hospitals do not receive much money, and patients are often treated with drugs which have been on the market for a long time. there are 15 psychiatric hospitals in Moscow, and persons with psychoses are often kept in hospital under miserable conditions for many years because there are no programmes for helping them to re-enter society. However, treatment of persons with psychiatric disorders is recognized in russia, and there is a long tradition of research in this field. on the other hand, treatment of depression is still relatively new, and ordinary general practitioners presumably have difficulty diagnosing it. in collaboration with the lundbeck institute, we have therefore short validity in russia it is possible to create many shortterm contacts, but things change quickly and a current reimbursement programme for pharmaceuticals may not be valid a month later. there are approximately 140,000 general practitioners in the entire country to serve approximately 145 million inhabitants. at the moment, the total reimbursement programme for all drugs amounts to only dkk 9,1 billion. this restricts many patients access to drugs. at lundbeck russia we work primarily with specialists, and our sales representatives must be experts in our products, as well as in finding and selecting the doctors who have both the possibility of treating patients with our products and the will to do it. therefore, Follow where opportunity leads i cant actually say that i have clear professional goals. i focus on doing my job well wherever i happen to be at any given time, and i appreciate my commitment being noticed. i like challenges, but i do not aim to reach any particular position. i intend to follow where opportunity leads.
Destination neXt DeCaDe LUNDBECK MAGAZINE 2008
Contents LUNDBECK MAGAZINE 2008 120 million persons page 22 strategy in place for new drugs page 1
Lundbeck Magazine 2008 3 My brAin, My self page 6 Anxiety is nAturAl, PAnic is not page 14 untreAt
4 Lundbeck Magasinet 2008 creating the future now
Lundbeck Magazine 2008 5 t Lundbeck, the futures demand for new drugs is the pivot of our activiti
6 Lundbeck Magasinet 2008
Lundbeck Magazine 2008 7 My brain, my self n last years danish thriller Love on Film there is a ve
8 Lundbeck Magasinet2008 Magazine 2008 despite all that has happened during recent years, the prej
Lundbeck Magazine 2008 9 Modern research shows that mental disorders arise in exactly the same way
10 Lundbeck Magasinet 2008 meTro sTATIon / Kongens nyTorv / copenhAgen / DenmArK / gps: 55° 40 45.4
Lundbeck Magazine 2008 11 strategy in place for new drugs Jan egebjerg, Divisional Director of mol
12 Lundbeck Magasinet2008 Magazine 2008 produced with the aid of chemical synthesis. as of yet, lu
Lundbeck Magazine 2008 13 We believe that in the future it will be possible to make far more preci
14 Lundbeck Magasinet2008 Magazine 2008 Anxiety is natural, panic is not Working as an anxiety the
Lundbeck Magazine 2008 15 anxiety and panic affect not only the quality of the patients life to a
16 Lundbeck JuAn B. JusTo Av. pALermo / Magasinet 2008 / corDoBA Av. / Buenos AIres / ArgenTInA / g
Lundbeck Magazine 2008 17 untreated depression is terrible eric Wainwright is a psychiatrist and h
18 Lundbeck Magasinet2008 Magazine 2008 i believe i will have helped achieve something if in ten y
19 reaching the target groups creating an online community is of course not enough. We have to let
20 Lundbeck Magasinet2008 Magazine 2008 cristinas story cristina lives in Buenos Aires in Argentin
21 i have even started dreaming of getting a house by the sea. pHoto: nicky Bonne
22 Lundbeck Magasinet 2008 aL aTTba / aL azhar sTreeT / caIro / egypT / gps: 30° 02 51.33 n / 31° 1
persons There are 120 million persons in the countries that make up the Lundbeck Middle east region:
24 Lundbeck Magasinet2008 Magazine 2008 A good example Mourad Mohamed aly is Managing Director of
Lundbeck Magazine 2008 25 Even in the media one can come across attitudes that are very prejudiced
26 Lundbeck Magasinet2008 Magazine 2008 Success Wahiba Tharwat Mohamed gebriel is sales Manager of
Lundbeck Magazine 2008 27 H. Lundbeck A/S has been represented in the Middle East for 20 years, al
28 Lundbeck Magasinet sTATIon / moscoW / russIA / gps: 55° 45 56.19 n / 37° 36 15.68 e pushKInsKAyA
29 My Mission: my vIsIon: I had to make sure that we have good staff members who can ensure our fu
30 Lundbeck Magasinet2008 Magazine 2008 as Managing director one is given targets every year for
Lundbeck Magazine 2008 31 pHoto: lars BecH made a great deal of effort to train specialists in di
32 Lundbeck Magasinet2008 Magazine 2008 the lundbeck foundation increases donations to research he
supplement each other. our success criterion is that our donations must make a difference. We prefer
34 Magazine 2008 Lundbeck Magasinet2008 safe and efficacious clinical studies are very important i
35 chInAToWn / sIngApore / sIngApore / gps: 1° 17 06.26 n / 103° 50 42.79 e My Mission: my vIsIon:
36 Lundbeck Magasinet2008 Magazine 2008 clinical studies Clinical studies are necessary to documen
37 pHoto: lars BecH We attach enormous importance to being meticulously careful with regard to eth
38 Lundbeck Magasinet 2008 copenhAgen AIrporT / TermInAL 1 / KAsTrup / copenhAgen / DenmArK / gps:
Lundbeck Magazine 2008 39 inges forest Following three years of intensive spadework, Lundbeck has
40 Lundbeck Magasinet2008 Magazine 2008 y job is to ensure that lundbeck always has the best possi
Lundbeck Magazine 2008 41 i find working abroad and seeing other ways of looking at the world very
42 Lundbeck Magasinet 2008 the sleep command centre our built-in biological clock controls our sl
Lundbeck Magazine 2008 43 he human biological clock is located above the crossing point of the opt
44 Lundbeck Magasinet2008 Magazine 2008 A good nights sleep normal sleep consists of a series of s
Lundbeck Magazine 2008 45 the older one becomes, the more frequently one wakes during the night, a
Lundbeck Magasinet 2008 ponT Au DouBLe / noTre-DAme / pArIs / FrAnce / gps: 48° 51 00.30 n / 2° 21 1
Lundbeck Magazine 2008 47 Prepared for the future human resources Director marie-claude Ballandra
48 Lundbeck Magasinet2008 Magazine 2008 in the future, it will be necessary for everyone to have c
Lundbeck Magazine 2008 49 pHoto: nicky Bonne
50 Lundbeck Magasinet2008 Magazine 2008 from idea to drug distribution of drugs lundbeck drugs ar
Lundbeck Magazine 2008 51 700 million in the world according to the World Health organization (WHo
52 Lundbeck Magasinet2008 Magazine 2008 lundbeck milestones 1930-1945 expansion in manufacturing
Lundbeck Magazine 2008 53 1975-1990 Lundbeck defines cns as its primary focus 2005-2020 one of
54 Lundbeck Magasinet2008 Magazine 2008 lundbeck at a glance h. Lundbeck A/s is an international p
Lundbeck Magazine 2008 55 Cipralex/LexaproŽ (escitalopram) for the treatment of depression and anx
The specialist in psychiatry and pioneer in neurology H. Lundbeck A/S Ottiliavej 9 2500 Valby Denma