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Lundbeck Magazine 2008 27 H. Lundbeck A/S has been represented in the Middle East for 20 years, although independent Lundbeck subsidiaries have only been established in the region during recent years. Lundbeck Middle East employs a total of 84 staff members. There is no reimbursement for medicine in any of the countries in the region. In hospitals in Saudi Arabia, however, citizens receive medicine free of charge. Lundbeck Middle East established the Lundbeck Institute Middle East Chapter in September 2006. The purpose of the institute is to contribute to improving quality of life for patients suffering from psychiatric and neurological diseases. The Lundbeck Institute was founded by H. Lundbeck A/S in 1997 as an independent institution. The Lundbeck Institute is the only institute in the world that offers physicians and health care professionals the opportunity of sharing their knowledge and learning from each others expertise and experience in the context of a week-long seminar. Participants in these seminars are subsequently given access to all the course materials, enabling them to arrange similar educational activities for colleagues in their own countries. The aim is that the participants spread their knowledge and experience to as many other health professionals as possible. This model is known at the institute as the educational cascade. mY mISSION: To establish a sales system that makes it possible for Lundbeck to maintain its position as market leader in Egypt. mY VISION: To achieve success and excellence in everything I do. It is also a success if I can help others to develop and to reach their goals. I am very proud when things go well for my team. PHOTO: LARS BECH Destination neXt DeCaDe LUNDBECK MAGAZINE 2008 Contents LUNDBECK MAGAZINE 2008 120 million persons page 22 strategy in place for new drugs page 1 Lundbeck Magazine 2008 3 My brAin, My self page 6 Anxiety is nAturAl, PAnic is not page 14 untreAt 4 Lundbeck Magasinet 2008 creating the future now Lundbeck Magazine 2008 5 t Lundbeck, the futures demand for new drugs is the pivot of our activiti 6 Lundbeck Magasinet 2008 Lundbeck Magazine 2008 7 My brain, my self n last years danish thriller Love on Film there is a ve 8 Lundbeck Magasinet2008 Magazine 2008 despite all that has happened during recent years, the prej Lundbeck Magazine 2008 9 Modern research shows that mental disorders arise in exactly the same way 10 Lundbeck Magasinet 2008 meTro sTATIon / Kongens nyTorv / copenhAgen / DenmArK / gps: 55° 40 45.4 Lundbeck Magazine 2008 11 strategy in place for new drugs Jan egebjerg, Divisional Director of mol 12 Lundbeck Magasinet2008 Magazine 2008 produced with the aid of chemical synthesis. as of yet, lu Lundbeck Magazine 2008 13 We believe that in the future it will be possible to make far more preci 14 Lundbeck Magasinet2008 Magazine 2008 Anxiety is natural, panic is not Working as an anxiety the Lundbeck Magazine 2008 15 anxiety and panic affect not only the quality of the patients life to a 16 Lundbeck JuAn B. JusTo Av. pALermo / Magasinet 2008 / corDoBA Av. / Buenos AIres / ArgenTInA / g Lundbeck Magazine 2008 17 untreated depression is terrible eric Wainwright is a psychiatrist and h 18 Lundbeck Magasinet2008 Magazine 2008 i believe i will have helped achieve something if in ten y 19 reaching the target groups creating an online community is of course not enough. We have to let 20 Lundbeck Magasinet2008 Magazine 2008 cristinas story cristina lives in Buenos Aires in Argentin 21 i have even started dreaming of getting a house by the sea. pHoto: nicky Bonne 22 Lundbeck Magasinet 2008 aL aTTba / aL azhar sTreeT / caIro / egypT / gps: 30° 02 51.33 n / 31° 1 persons There are 120 million persons in the countries that make up the Lundbeck Middle east region: 24 Lundbeck Magasinet2008 Magazine 2008 A good example Mourad Mohamed aly is Managing Director of Lundbeck Magazine 2008 25 Even in the media one can come across attitudes that are very prejudiced 26 Lundbeck Magasinet2008 Magazine 2008 Success Wahiba Tharwat Mohamed gebriel is sales Manager of Lundbeck Magazine 2008 27 H. Lundbeck A/S has been represented in the Middle East for 20 years, al 28 Lundbeck Magasinet sTATIon / moscoW / russIA / gps: 55° 45 56.19 n / 37° 36 15.68 e pushKInsKAyA 29 My Mission: my vIsIon: I had to make sure that we have good staff members who can ensure our fu 30 Lundbeck Magasinet2008 Magazine 2008 as Managing director one is given targets every year ­ for Lundbeck Magazine 2008 31 pHoto: lars BecH made a great deal of effort to train specialists in di 32 Lundbeck Magasinet2008 Magazine 2008 the lundbeck foundation increases donations to research he supplement each other. our success criterion is that our donations must make a difference. We prefer 34 Magazine 2008 Lundbeck Magasinet2008 safe and efficacious clinical studies are very important i 35 chInAToWn / sIngApore / sIngApore / gps: 1° 17 06.26 n / 103° 50 42.79 e My Mission: my vIsIon: 36 Lundbeck Magasinet2008 Magazine 2008 clinical studies Clinical studies are necessary to documen 37 pHoto: lars BecH We attach enormous importance to being meticulously careful with regard to eth 38 Lundbeck Magasinet 2008 copenhAgen AIrporT / TermInAL 1 / KAsTrup / copenhAgen / DenmArK / gps: Lundbeck Magazine 2008 39 inges forest Following three years of intensive spadework, Lundbeck has 40 Lundbeck Magasinet2008 Magazine 2008 y job is to ensure that lundbeck always has the best possi Lundbeck Magazine 2008 41 i find working abroad and seeing other ways of looking at the world very 42 Lundbeck Magasinet 2008 the sleep command centre our built-in biological clock controls our sl Lundbeck Magazine 2008 43 he human biological clock is located above the crossing point of the opt 44 Lundbeck Magasinet2008 Magazine 2008 A good nights sleep normal sleep consists of a series of s Lundbeck Magazine 2008 45 the older one becomes, the more frequently one wakes during the night, a Lundbeck Magasinet 2008 ponT Au DouBLe / noTre-DAme / pArIs / FrAnce / gps: 48° 51 00.30 n / 2° 21 1 Lundbeck Magazine 2008 47 Prepared for the future human resources Director marie-claude Ballandra 48 Lundbeck Magasinet2008 Magazine 2008 in the future, it will be necessary for everyone to have c Lundbeck Magazine 2008 49 pHoto: nicky Bonne 50 Lundbeck Magasinet2008 Magazine 2008 from idea to drug distribution of drugs lundbeck drugs ar Lundbeck Magazine 2008 51 700 million in the world according to the World Health organization (WHo 52 Lundbeck Magasinet2008 Magazine 2008 lundbeck milestones 1930-1945 expansion in manufacturing Lundbeck Magazine 2008 53 1975-1990 Lundbeck defines cns as its primary focus 2005-2020 one of 54 Lundbeck Magasinet2008 Magazine 2008 lundbeck at a glance h. Lundbeck A/s is an international p Lundbeck Magazine 2008 55 Cipralex/Lexapro® (escitalopram) for the treatment of depression and anx The specialist in psychiatry and pioneer in neurology H. Lundbeck A/S Ottiliavej 9 2500 Valby Denma