24 Lundbeck Magasinet2008 Magazine 2008 A good example Mourad Mohamed aly is Managing Director of Lundbeck Middle east. m ourad has a degree in medicine and has worked as a doctor for two years at hospitals and a private clinic. However, my temperament is better suited to business life, so I studied business and did an MBA. I am a perfectionist, and I always try to achieve the very best results. As Regional Manager, I must ensure that Lundbecks business and subsidiaries develop in every aspect. My goal is to become a role model in the pharmaceutical industry. I would like to show that it is possible to combine professionalism with high business ethics. When our staff members go on to jobs in other companies, they must take our ethical standards with them. I want Lundbeck to be a good example. more significantly, Egypts Ministry of Health, which is showing growing interest in the area, following several years of seeming indifference. Lundbeck has been invited to take part because we are specialists in this area. We want to improve the climate for treatment of persons with psychiatric disorders in Egypt. Egyptian legislation in the area is outdated and useless. For example, a person cannot be discharged from a psychiatric hospital without written permission from the family. We want people to be able to use the psychiatric hospitals in confidence. As things are now, patients are very ill indeed when they finally seek treatment. We will fight stigmatization through better education of doctors and by ensuring that patients as well as their families and friends receive information on their illness. Our message is that a psychiatric illness is fully comparable with a somatic, i.e. a physical, illness. A psychiatric illness requires a diagnosis, and there is no reason to be ashamed of being mentally ill. cuckoo There is enormous prejudice against psychiatric disorders in Egypt. Even in the media one can come across attitudes that are very prejudiced towards persons with a psychiatric illness. The common perception of psychiatric illness is that the patient is cuckoo, and that the condition is incurable. We would very much like to help change that attitude. For this reason, we are collaborating with DANIDA the Danish foreign ministrys development organization on a project to improve the possibilities for persons with a psychiatric disorder to obtain treatment. The project is being implemented in collaboration with many organizations including the Egyptian Psychiatric Association and, even a good example My professional aim is to establish Lundbeck as the best pharmaceutical company in the region. We will achieve this through fair marketing and by being a strong and welldefined organization with clear systems and procedures. We will attract the most talented staff members, develop our team, and create a good and inspiring working environment. My personal goals are nearly the same. I feel that I have a mission in our region and in Egypt, my homeland. Here we lack professionalism.
Destination neXt DeCaDe LUNDBECK MAGAZINE 2008
Contents LUNDBECK MAGAZINE 2008 120 million persons page 22 strategy in place for new drugs page 1
Lundbeck Magazine 2008 3 My brAin, My self page 6 Anxiety is nAturAl, PAnic is not page 14 untreAt
4 Lundbeck Magasinet 2008 creating the future now
Lundbeck Magazine 2008 5 t Lundbeck, the futures demand for new drugs is the pivot of our activiti
6 Lundbeck Magasinet 2008
Lundbeck Magazine 2008 7 My brain, my self n last years danish thriller Love on Film there is a ve
8 Lundbeck Magasinet2008 Magazine 2008 despite all that has happened during recent years, the prej
Lundbeck Magazine 2008 9 Modern research shows that mental disorders arise in exactly the same way
10 Lundbeck Magasinet 2008 meTro sTATIon / Kongens nyTorv / copenhAgen / DenmArK / gps: 55° 40 45.4
Lundbeck Magazine 2008 11 strategy in place for new drugs Jan egebjerg, Divisional Director of mol
12 Lundbeck Magasinet2008 Magazine 2008 produced with the aid of chemical synthesis. as of yet, lu
Lundbeck Magazine 2008 13 We believe that in the future it will be possible to make far more preci
14 Lundbeck Magasinet2008 Magazine 2008 Anxiety is natural, panic is not Working as an anxiety the
Lundbeck Magazine 2008 15 anxiety and panic affect not only the quality of the patients life to a
16 Lundbeck JuAn B. JusTo Av. pALermo / Magasinet 2008 / corDoBA Av. / Buenos AIres / ArgenTInA / g
Lundbeck Magazine 2008 17 untreated depression is terrible eric Wainwright is a psychiatrist and h
18 Lundbeck Magasinet2008 Magazine 2008 i believe i will have helped achieve something if in ten y
19 reaching the target groups creating an online community is of course not enough. We have to let
20 Lundbeck Magasinet2008 Magazine 2008 cristinas story cristina lives in Buenos Aires in Argentin
21 i have even started dreaming of getting a house by the sea. pHoto: nicky Bonne
22 Lundbeck Magasinet 2008 aL aTTba / aL azhar sTreeT / caIro / egypT / gps: 30° 02 51.33 n / 31° 1
persons There are 120 million persons in the countries that make up the Lundbeck Middle east region:
24 Lundbeck Magasinet2008 Magazine 2008 A good example Mourad Mohamed aly is Managing Director of
Lundbeck Magazine 2008 25 Even in the media one can come across attitudes that are very prejudiced
26 Lundbeck Magasinet2008 Magazine 2008 Success Wahiba Tharwat Mohamed gebriel is sales Manager of
Lundbeck Magazine 2008 27 H. Lundbeck A/S has been represented in the Middle East for 20 years, al
28 Lundbeck Magasinet sTATIon / moscoW / russIA / gps: 55° 45 56.19 n / 37° 36 15.68 e pushKInsKAyA
29 My Mission: my vIsIon: I had to make sure that we have good staff members who can ensure our fu
30 Lundbeck Magasinet2008 Magazine 2008 as Managing director one is given targets every year for
Lundbeck Magazine 2008 31 pHoto: lars BecH made a great deal of effort to train specialists in di
32 Lundbeck Magasinet2008 Magazine 2008 the lundbeck foundation increases donations to research he
supplement each other. our success criterion is that our donations must make a difference. We prefer
34 Magazine 2008 Lundbeck Magasinet2008 safe and efficacious clinical studies are very important i
35 chInAToWn / sIngApore / sIngApore / gps: 1° 17 06.26 n / 103° 50 42.79 e My Mission: my vIsIon:
36 Lundbeck Magasinet2008 Magazine 2008 clinical studies Clinical studies are necessary to documen
37 pHoto: lars BecH We attach enormous importance to being meticulously careful with regard to eth
38 Lundbeck Magasinet 2008 copenhAgen AIrporT / TermInAL 1 / KAsTrup / copenhAgen / DenmArK / gps:
Lundbeck Magazine 2008 39 inges forest Following three years of intensive spadework, Lundbeck has
40 Lundbeck Magasinet2008 Magazine 2008 y job is to ensure that lundbeck always has the best possi
Lundbeck Magazine 2008 41 i find working abroad and seeing other ways of looking at the world very
42 Lundbeck Magasinet 2008 the sleep command centre our built-in biological clock controls our sl
Lundbeck Magazine 2008 43 he human biological clock is located above the crossing point of the opt
44 Lundbeck Magasinet2008 Magazine 2008 A good nights sleep normal sleep consists of a series of s
Lundbeck Magazine 2008 45 the older one becomes, the more frequently one wakes during the night, a
Lundbeck Magasinet 2008 ponT Au DouBLe / noTre-DAme / pArIs / FrAnce / gps: 48° 51 00.30 n / 2° 21 1
Lundbeck Magazine 2008 47 Prepared for the future human resources Director marie-claude Ballandra
48 Lundbeck Magasinet2008 Magazine 2008 in the future, it will be necessary for everyone to have c
Lundbeck Magazine 2008 49 pHoto: nicky Bonne
50 Lundbeck Magasinet2008 Magazine 2008 from idea to drug distribution of drugs lundbeck drugs ar
Lundbeck Magazine 2008 51 700 million in the world according to the World Health organization (WHo
52 Lundbeck Magasinet2008 Magazine 2008 lundbeck milestones 1930-1945 expansion in manufacturing
Lundbeck Magazine 2008 53 1975-1990 Lundbeck defines cns as its primary focus 2005-2020 one of
54 Lundbeck Magasinet2008 Magazine 2008 lundbeck at a glance h. Lundbeck A/s is an international p
Lundbeck Magazine 2008 55 Cipralex/LexaproŽ (escitalopram) for the treatment of depression and anx
The specialist in psychiatry and pioneer in neurology H. Lundbeck A/S Ottiliavej 9 2500 Valby Denma