19 reaching the target groups creating an online community is of course not enough. We have to let people know that it exists. We reach the physicians through our sales representatives who mention the website when they visit. We reach potential patients and relatives through internet blogs, advertisements in magazines, and through what we have found to be the most successful way - leaving pamphlets about depnet in nonpsychiatric areas of hospitals. people have come to the hospital as relatives or because they suffer from other ailments; yet the pamphlets disappear and we keep printing and delivering new ones. We take this to mean that the information about depnet is considered relevant by a lot of people. depnet is free of commercial interests and does not promote lundbecks pharmaceuticals in any way. to us, the important thing is to help patients get the right treatment regardless of whether that is psychotherapy or medication. users of depnet are not influenced to buy specific products or undergo any specific treatment. in argentina, people are used to things being mostly commercial so we believe that part of depnets success is that it is an independent source of information. depnet in argentina has about 1,900 visits a month, the majority of which are patients, but some are physicians. the site in chile has about 500 visits a month. i monitor the diary entries and many of the writers express in their diaries that they find depnet really useful. now that we have launched depnet successfully in argentina and chile, we plan to create depnets in Venezuela and central america based on the same concept. the more awareness there is about depression, the more people will be treated for this serious condition. About Depnet: Depnet is an online community on the internet where people affected by depression can find information and help as well as exchange experiences. it was created by the Lundbeck institute, which works non-commercially to help improve the quality of life for patients suffering from diseases of the central nervous system. there are currently Depnets in 17 countries. For links to Depnet sites see depnet.com pHoto: nicky Bonne
Destination neXt DeCaDe LUNDBECK MAGAZINE 2008
Contents LUNDBECK MAGAZINE 2008 120 million persons page 22 strategy in place for new drugs page 1
Lundbeck Magazine 2008 3 My brAin, My self page 6 Anxiety is nAturAl, PAnic is not page 14 untreAt
4 Lundbeck Magasinet 2008 creating the future now
Lundbeck Magazine 2008 5 t Lundbeck, the futures demand for new drugs is the pivot of our activiti
6 Lundbeck Magasinet 2008
Lundbeck Magazine 2008 7 My brain, my self n last years danish thriller Love on Film there is a ve
8 Lundbeck Magasinet2008 Magazine 2008 despite all that has happened during recent years, the prej
Lundbeck Magazine 2008 9 Modern research shows that mental disorders arise in exactly the same way
10 Lundbeck Magasinet 2008 meTro sTATIon / Kongens nyTorv / copenhAgen / DenmArK / gps: 55° 40 45.4
Lundbeck Magazine 2008 11 strategy in place for new drugs Jan egebjerg, Divisional Director of mol
12 Lundbeck Magasinet2008 Magazine 2008 produced with the aid of chemical synthesis. as of yet, lu
Lundbeck Magazine 2008 13 We believe that in the future it will be possible to make far more preci
14 Lundbeck Magasinet2008 Magazine 2008 Anxiety is natural, panic is not Working as an anxiety the
Lundbeck Magazine 2008 15 anxiety and panic affect not only the quality of the patients life to a
16 Lundbeck JuAn B. JusTo Av. pALermo / Magasinet 2008 / corDoBA Av. / Buenos AIres / ArgenTInA / g
Lundbeck Magazine 2008 17 untreated depression is terrible eric Wainwright is a psychiatrist and h
18 Lundbeck Magasinet2008 Magazine 2008 i believe i will have helped achieve something if in ten y
19 reaching the target groups creating an online community is of course not enough. We have to let
20 Lundbeck Magasinet2008 Magazine 2008 cristinas story cristina lives in Buenos Aires in Argentin
21 i have even started dreaming of getting a house by the sea. pHoto: nicky Bonne
22 Lundbeck Magasinet 2008 aL aTTba / aL azhar sTreeT / caIro / egypT / gps: 30° 02 51.33 n / 31° 1
persons There are 120 million persons in the countries that make up the Lundbeck Middle east region:
24 Lundbeck Magasinet2008 Magazine 2008 A good example Mourad Mohamed aly is Managing Director of
Lundbeck Magazine 2008 25 Even in the media one can come across attitudes that are very prejudiced
26 Lundbeck Magasinet2008 Magazine 2008 Success Wahiba Tharwat Mohamed gebriel is sales Manager of
Lundbeck Magazine 2008 27 H. Lundbeck A/S has been represented in the Middle East for 20 years, al
28 Lundbeck Magasinet sTATIon / moscoW / russIA / gps: 55° 45 56.19 n / 37° 36 15.68 e pushKInsKAyA
29 My Mission: my vIsIon: I had to make sure that we have good staff members who can ensure our fu
30 Lundbeck Magasinet2008 Magazine 2008 as Managing director one is given targets every year for
Lundbeck Magazine 2008 31 pHoto: lars BecH made a great deal of effort to train specialists in di
32 Lundbeck Magasinet2008 Magazine 2008 the lundbeck foundation increases donations to research he
supplement each other. our success criterion is that our donations must make a difference. We prefer
34 Magazine 2008 Lundbeck Magasinet2008 safe and efficacious clinical studies are very important i
35 chInAToWn / sIngApore / sIngApore / gps: 1° 17 06.26 n / 103° 50 42.79 e My Mission: my vIsIon:
36 Lundbeck Magasinet2008 Magazine 2008 clinical studies Clinical studies are necessary to documen
37 pHoto: lars BecH We attach enormous importance to being meticulously careful with regard to eth
38 Lundbeck Magasinet 2008 copenhAgen AIrporT / TermInAL 1 / KAsTrup / copenhAgen / DenmArK / gps:
Lundbeck Magazine 2008 39 inges forest Following three years of intensive spadework, Lundbeck has
40 Lundbeck Magasinet2008 Magazine 2008 y job is to ensure that lundbeck always has the best possi
Lundbeck Magazine 2008 41 i find working abroad and seeing other ways of looking at the world very
42 Lundbeck Magasinet 2008 the sleep command centre our built-in biological clock controls our sl
Lundbeck Magazine 2008 43 he human biological clock is located above the crossing point of the opt
44 Lundbeck Magasinet2008 Magazine 2008 A good nights sleep normal sleep consists of a series of s
Lundbeck Magazine 2008 45 the older one becomes, the more frequently one wakes during the night, a
Lundbeck Magasinet 2008 ponT Au DouBLe / noTre-DAme / pArIs / FrAnce / gps: 48° 51 00.30 n / 2° 21 1
Lundbeck Magazine 2008 47 Prepared for the future human resources Director marie-claude Ballandra
48 Lundbeck Magasinet2008 Magazine 2008 in the future, it will be necessary for everyone to have c
Lundbeck Magazine 2008 49 pHoto: nicky Bonne
50 Lundbeck Magasinet2008 Magazine 2008 from idea to drug distribution of drugs lundbeck drugs ar
Lundbeck Magazine 2008 51 700 million in the world according to the World Health organization (WHo
52 Lundbeck Magasinet2008 Magazine 2008 lundbeck milestones 1930-1945 expansion in manufacturing
Lundbeck Magazine 2008 53 1975-1990 Lundbeck defines cns as its primary focus 2005-2020 one of
54 Lundbeck Magasinet2008 Magazine 2008 lundbeck at a glance h. Lundbeck A/s is an international p
Lundbeck Magazine 2008 55 Cipralex/LexaproŽ (escitalopram) for the treatment of depression and anx
The specialist in psychiatry and pioneer in neurology H. Lundbeck A/S Ottiliavej 9 2500 Valby Denma